Lavanya Nalli, Vice Chairperson Nalli Silk Sarees, and Head of Ecommerce and Omnichannel

The fourth edition of Koffee with Kearney: Digital BYTES featured an insightful conversation with Lavanya Nalli, vice chairperson of Nalli Silk Sarees and head of e-commerce and omnichannel. It was hosted by Barathi Srinivasan, a Kearney partner, and anchored by Kaushika Madhavan, managing partner and head of Kearney India.

It was fascinating to hear Lavanya’s perspectives about the expected evolution of #digital customers and the need for traditional products, particularly in a country such as India with its plethora of traditions. It was also interesting to learn about the nuances of the biggest headwinds and tailwinds in establishing the digital setup for Nalli Sarees. She also shared best practices to give customers traditional offerings—including apparel, jewelry, and traditional art, such as Tanjore paintings—on digital platforms.